Jacqueline Groag started out her design career with the Wiener Werkstratte, a collective of craftsmen, artisans and artists designing and making in Vienna (Wien) between the First and Second World War. She moved to London in 1939 after working for various fashion houses in France during the 1930s.

Her style is a great example of the mid century Post War British designs that other designers such as Lucienne Day were producing. They used the new silk screen printing methods to create bold geometric patterns with bright colours interspersed with monochromes.

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